We make products for kids and solutions for parents. Our kids are our inspiration, we want them to express their true selves while making clean up simple & easy.
WHO WE ARE
mimish was launched in 2013 by Andrea Soto-Camacho. A mom and child therapist, Andrea invented the Storage Beanbag Chair while working with children with autism. She used beanbags as part of a sensory therapy, they soothed an calmed. When she became a mom, Andrea used beanbags with her babies and when she finally got fed up with the clutter that comes along with kids the patented Storage Beanbag was born!
In 2016, Andrea partnered with Jennifer Laforest to bring mimish forward and become a full lifestyle brand. Their kids attended the same elementary school, are good friends and Andrea & Jennifer shared the same challenge of limited space living in a big city. Jennifer has 20 years experience as a Fashion Industry executive, most recently as Vice President of Design, Merchandising and Sales for a muti-million dollar denim brand. We understand that many families have two working parents, many of us live in and around big cities and live increasingly busier lives. We juggle work/family life and seek to find our balance. Our mission is to bring families together, help make clean-up time simple and stress free, maybe even a little bit fun and to create space at home, at work or in the dorm for more quality time together, less time cleaning.
Our products are always safety tested, kid-approved and parents will love. Made and merchandised to mix-n-max, stand alone or build a collection for the nursery to the dorm room... & beyond!
We believe the sky is the limit for all of our kids. We hope to empower and inspire our team, our kids, friends, community and particularly, girls and women - to express our unique selves and live up to each of our own unique potential. Mimish inc, is a proud certified Women-Owned/Minority-Owned company.