Where Innovation Meets Affordability.   

Our Story | Mimish LLC

Born and raised in the heart of Brooklyn, two sisters, Lisa and Jennifer, shared a bond and passion for design, family, and affordability. Growing up surrounded by the vibrant culture and creative energy of NYC, they were inspired to create something truly unique that reflected their values and aspirations.

The line was born from their shared vision—a brand dedicated to crafting innovative products that merge functionality with style, all while remaining accessible to families everywhere. Drawing from their backgrounds in design and sales, Lisa and Jennifer set out to redefine the concept of home and lifestyle essentials for kids and parents..

Fuelled by their shared desire to make a positive impact on their community, they set out to ensure that Mimish also embraced sustainability. From sourcing eco-friendly materials to implementing responsible manufacturing practices, they made it their mission to reduce their environmental footprint while delivering products that would stand the test of time.

Mimish continues to evolve, guided by Lisa and Jennifer’s unwavering commitment to their roots and their relentless pursuit of innovation. With each new product they introduce, they stay true to their Brooklyn heritage, infusing every piece with a touch of multi-use functionality and a whole lot of love + personality!

At Mimish, the future is brimming with endless possibilities, promising new adventures, new creations, and, above all, a continued dedication to making life a little more comfortable, one design at a time.